Opera Australia (2016)

Project Summary

  • DURATION :
    3 weeks in total : 2 weeks for idea to Wireframe prototyping. 1 week for Visual Mockup + Style guide.
  • ROLE :
    User Experience Designer, Project Manager and User Interface designer. Part of a 2 person UX consultant team for first 2 weeks of the project. Individual for 1 week UI design.
  • METHODS :
    Competitor Analysis, Comparative Analysis, Heuristic Evaluation, Surveys, Contextual Inquiries, Affinity Mapping, Personas, Feature Priorisation Mapping, Sketching, Wireframe Prototyping, Usability testing, Customer Journey Map, User Interface mockup and Style Guidelines.
  • TOOLS :
    Sketch app, Invision, Lookback, Excel, photoshop, Keynote and Google Drive.
  • DELIVERABLES :
    Presentation, Interactive Prototype, Styleguide

PROBLEM

The majority of the people who attend performances at traditional venues like Sydney Opera House and Arts Centre Melbourne are seniors. These performances are well attended at the moment, but the future is unclear. We needed a solution to engage the millennials. This will ensure live operas remain an interest in the community for years to come.

APPROACH

By understanding the younger attendees’ perceptions and motivations, we found that our users weren’t educated enough about operas to appreciate and justify its high price. By promoting opera performances in comfortable and casual environments, for example at free events like “Opera in the Domain”, we encouraged younger attendees to experience operas in places where they are comfortable and more open to new experiences.

SOLUTION

The solution we recommended is an educational mobile programme guide, catered to someone who is unfamiliar with or who doesn’t understand the performance of live operas. This solution encourages the younger generation to give live operas a try and, in time, convert to attending customers.

Design Process Overview

  • DISCOVER
    • Business Analysis
    • Competitor Analysis
    • Comparative Analysis
    • Heuristic Evaluation
    • Surveys
    • Contextual Inquiries
  • DEFINE
    • Affinity Mapping
    • Personas
  • IDEATE
    • Feature Priorisation Map
    • Rapid Sketching
  • BUILD
    • Wireframe Prototyping
  • VALIDATE
    • Usabilty Testing
    • Heuristic Evaluation
    • Proposed Customer Journey Map
  • ITERATE
    • Repeat stages
    Build & Validation
    until end of project sprint.

You can download the indepth casestudy in pdf below.
Download opera australia Casestudy