Move Faster.
Design Smarter.
Design execution and guidance to uncover growth opportunities, remove product friction, and ship scalable experiences with confidence.
Alana Yick
15+ years experience
Specializing in growth optimization, conversions, and high-fidelity interface systems for digital platforms.
Less overhead.
More progress
How to win with this model
Best suited for teams comfortable with async communication and clear project scopes. Many start fractional to unlock immediate product momentum, transitioning to full-time teams once core systems scale.
1. No Recruiting Delays
VELOCITYSkip the 3-month recruitment wait. Get high-caliber product design and developer-ready specs delivered starting next week.
Validate product ideas and patch friction drops immediately.
2. Flexible Subscription
FLEXIBILITYChoose a monthly or quarterly engagement that flexes with your roadmap.
Get senior design without the full-time overhead.
3. Expert Problem Solving
EXPERTISEBring your hardest product and UX challenges. Get senior thinking when it matters.
Unblock decisions. Remove friction. Ship better.
How I can help you
🚀 Startup Stage
Fast-track product-market fit. Remove design debt, align user flows quickly, and ship high-fidelity specs directly to engineering.
Inside the collaboration
Reduce Product Friction
Let’s explore them in a confidential design session to identify UX blockers, improve conversion, and explore high-impact fixes for your product.