Potentiate PTY LTD (2013)

Project Summary

  • DURATION :
    Over the course of 3 months. Completed on top of client works.
  • ROLE :
    User Interface Designer, Interaction Designer and Frontend Developer. Part of a 3 person team, working closely with backend developer and monitored by creative lead. COO provided written content.
  • METHODS :
    Competitor Analysis, Sketching, Content Strategy, User Interface Design, Browser Compatibility Development/Testing, Adaptive Mobile Developmen/Design and Git Version Control.
  • TOOLS :
    Photoshop, Illustrator, Eclipse, Git, Esftp, Browserstack and Traditional Device Testing.
  • DELIVERABLES :
    website

PROBLEM

Potentiate is a data intelligence company grown from a strong background in market research, analysis software and research sample provision. The company wanted to distinct itself from their competitors within the Australian market research industry.

APPROACH

By understanding the client position, personality, style and service offerings, it helps target our primary audience with the correct voice and tone for a marketing consultant. With our target user in mind, content are then structured by priority and order, further developed into mockups and htmls.

SOLUTION

A new desktop and adaptive mobile website has been developed in the process. To ensure consistent branding, new marketing collaterals are further developed and rolled out over all offices throughtout entire company over one year time.